Jun 30, 2021
'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic.
We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone...
Jun 23, 2021
Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance.
A few months ago, Issy's two horses were involved in a road accident. Thankfully, both horses recovered and are OK,...
Jun 16, 2021
A while ago, I produced a podcast about how to pitch to be on a podcast and it went down really well. I regularly get asked about how to connect to brands about being brand ambassadors, so I thought I'd apply the format to this idea and see how we get on...
It's competitive out there- with billions of people using...
Jun 9, 2021
Lauren McDermott (previously known as Hunters & Heels) has an Instagram following of 100k, and has created a business as an influencer that also supports businesses she loves- but it hasn't always been this way.
Over the last few years, Lauren has worked to grow her following by sharing what she loves, and that's...
Jun 2, 2021
Finding the right brand or influencer to collaborate with can be tough, can't it? With so many potential options out there (and so many potentially great options too!), how do you pick the perfect collaboration partner for you? Well, in today's episode, I'll help you find the right one.
I'm not going to lie- it is a bit...