Jan 30, 2019
Facebook groups can be so, so good, but it's not all unicorns and rainbows... sadly! I set up my first Facebook group, the Small & Supercharged group, in October 2017 and I've learnt a lot since that time. In this episode, I talk about what rocks and sucks about Facebook groups... you might be surprised about a few.
Jan 23, 2019
Sponsored riders and brand ambassadors are sources of debate in the industry, and for very good reason. Some riders, in whatever role, add huge value to a brand, and some don't. And that's what started Pippa Hawksfield and Jess Crofts' journey.
In this podcast, we talk to the ladies from Stride Management about what...
Jan 16, 2019
There's no denying that I have a bit of an addiction to learning. Which is very useful in my line of work. But I do appreciate that not everyone has a huge budget to spend on this. The good news is that you don't have to spend a fortune. Actually, you don't have to spend any money at all.
In this episode, I chat through...
Jan 9, 2019
Branding. I love it. And I know I'm not the only one! In today's podcast we talk to Kirsty Fleetwood from new brand Fleetwood & Foxgrove about branding. Having recently branded her new scarf business, and having had a pretty extensive history in branding and marketing, Kirsty has some real nuggets to share.
Jan 2, 2019
This is a big one. Brand ambassadors.
I get asked about brand ambassadors a lot, so I thought this would be a great way to share my ideas on this subject. From two sides. Firstly, if you're a brand, how to pick an ambassador. And if you're an influencer and potential brand ambassador, how to know which brands to say yes...